Innovation and Decision Quality
Why do so many startups lose their edge as they scale? One key reason is a focus on outcome quality over decision quality.
About Creekside Labs
Building Tools for Better Decisions
Creekside Labs was founded on a simple insight: the quality of our decisions shapes the quality of our outcomes. While many organizations focus on outcome quality, we believe that improving decision quality is the key to sustainable innovation and long-term success.
Our tools help teams capture, analyze, and learn from their decisions—turning decision-making from an implicit process into an explicit skill that can be improved over time.
About Simon Stanlake
Creekside Labs is led by Simon Stanlake, an experienced technology leader with deep expertise in building high-performing engineering teams and delivering products at scale.
As a CTO and VP of Engineering, Simon has worked with startups and growing companies to build teams, establish engineering culture, and create fulfillment and long-term value. His background spans technical architecture, team leadership, and organizational decision-making.
Simon combines technical expertise in building Slack integrations with a deep understanding of decision science and methodology—bringing both to bear in creating tools that help teams make better decisions.
Writing & Thinking
Simon writes about decision-making, engineering leadership, and building great teams. Recent articles include:
How to NOT Decide... and live with it
Going deeper into the pain of NOT deciding—why it's difficult, what to watch out for, and how to make it work.
When to NOT Decide
A framework for determining when you should defer a decision, and when you need to commit.
System as Code
Applying what you know about building software to the problem of improving your working environment.
Based in Roberts Creek, British Columbia, Canada